Style My Profile Gives Divorcees the Confidence to Date Again

The Short Version: Alyssa Dineen started Style My Profile so divorced daters in midlife could enjoy online dating and succeed at it. Setting up an account, planning an actual date, and everything in between can feel confusing and overwhelming to people who aren’t used to making connections online. A dating concierge service built for what divorced daters in midlife need, Style My Profile helps singles put together dating profiles, get the ideal profile photo, and keep an open mind about everything online dating can offer.

Returning to dating is hard, however long your break has lasted. A few months out or a few decades out, newly single people often feel overwhelmed when they step back into the dating arena. Settling into single life, moving on from an ex, and opening yourself up to someone new can add up to a bumpy transition.

For singles who have never dated online, it’s harder still. With online dating now firmly in the mainstream, most experts urge anyone seeking a relationship to try it. Older singles dating again after a divorce are often less familiar with the ins and outs of digital romance and may decide the experience is more hassle than it’s worth.

Style My Profile, the dating concierge service founded by Alyssa Dineen, helps divorcees have fun with online dating and get real results from it. Having gone through a divorce and her own digital dating journey, Alyssa built Style My Profile as a resource for singles in situations like hers.

Alyssa spoke with us about how complicated dating after divorce can be, why online dating trips up so many singles, and the ways Style My Profile helps.

“I got divorced in my early 40s, and I dated online for several years,” Alyssa said. “I met my own partner online and really believe in it. It can work for anyone if they approach it in the right way, and I started Style My Profile to help other divorcees find the same benefits in dating as I did.”

How Alyssa Found Her Way Through Online Dating

When Alyssa divorced at 41, she found herself facing a dating scene she didn’t recognize at all. Nearly two decades had passed since she’d met her ex-husband, back when online dating was brand new and nobody had a smartphone, so she came back to dating with a distorted sense of what it would involve. Initially, she said, online dating didn’t interest her.

Her attitude changed fast once she saw that online dating wasn’t just one way to date anymore; it was more or less the way to date. Singles had a range of sites and apps to pick from depending on what they needed, and dating now seemed to call for a certain amount of digital savvy.

Alyssa taught herself all about online dating and in time met the man who became her partner online. She learned on her own how to make her way through the internet, have fun, and find true love there. She built Style My Profile to offer singles the guidance, resources, and support she badly needed when she stood where they are now.

Alyssa started Style My Profile to support and guide divorced daters in midlife.

“Most of the people I work with are over 45 and have been divorced,” Alyssa said. “And they’ve never online dated, so they really don’t know what they’re doing. They often come into it blindly and don’t have the same familiarity with the dating apps as younger generations do. It’s a whole new thing and new language to learn – it can be a lot.”

Even little things younger singles find easy online, like messaging, can feel alien to older daters. “People need guidance with taking selfies, writing a good bio, and finding ways to sound personable online,” Alyssa said. “There are some unspoken rules of engagement with online dating that older singles need to be aware of.”

Alyssa said her Style My Profile clients frequently want help building a profile that shows off their unique personality. She supports clients with the emotional side of online dating as well as the technical side.

Sometimes all it takes to enjoy dating more is having someone in your corner. Older singles tend to get less support from peers while dating, even though they need it.

Dating Concierge Services Built for Divorcees

Everyone comes to online dating with different needs, and Style My Profile offers a broad range of services to meet them. In Alyssa’s view, a great profile is where online dating success begins. “It all starts with a really strong profile. You need a good picture, a good bio, and compelling prompts on your profile,” she said.

Daters who want Alyssa’s personalized, hands-on help can book one-on-one coaching sessions with her. She said this option suits singles who have grown disillusioned with online dating and can’t seem to get any dates in person. The one-on-one option works best for singles who need to transform their whole profile, and their mindset.

Stuck on the nuts and bolts of online dating? The Virtual Profile Makeover from Alyssa will teach you how to build a dating profile that’s attractive and interesting.

The Virtual Profile Makeover comes with a personal image consultation, two fully completed dating app profiles, and six profile photos Alyssa selects. It also includes a downloadable resource kit packed with more online dating advice.

Style My Profile’s DIY kit walks through the basics of online dating.

The One and Only DIY Profile Kit covers all a dater needs to know to build a great dating app profile, then hands them the tools to make one. Alyssa said the kit shows singles that a dating profile should showcase their true selves and what they want in romance.

Inside the DIY kit are profile templates, a quiz, a short course on shooting profile photos, and a rundown of which dating apps are worth paying for a premium subscription. Best of all, the kit downloads instantly, so daters can start improving their online dating experience immediately.

Alyssa designs her materials and coaching style for divorced daters in midlife. Divorcees have lots of places to turn for dating advice and support, but Alyssa stands apart because she once stood right where many of her clients stand now.

Style My Profile Removes the Drama From Online Dating

Dating has its challenges at every stage, yet dating in later life can feel particularly isolating. Alyssa runs group coaching sessions that help singles reach their romantic goals and form a supportive community of divorced daters.

“I think group coaching is helpful for a few reasons,” Alyssa said. “I think people really get in their own head about dating and think too much about it, and pass too many judgments that end up limiting them. It’s so helpful to be able to talk to other people and get different perspectives.”

Meet Your Match testimonials rave about how supportive the group is.

Meet Your Match Group Coaching consists of six live group calls with Alyssa, held every two weeks. On these calls, members talk through their dating experiences, hang-ups, wins, and questions and help each other along the way. Alyssa’s group coaching covers the emotional side of online dating as well as the technical side.

“I urge my clients to get friends and family involved, especially in the beginning stages of making a profile,” Alyssa said. “Grab your friends, and have them help you take pictures, find the best ones, and express yourself in your profile. Collecting great photos for a profile is a good place to start.”

Online dating is a skill you learn, and Alyssa said she gets why the process wears some people out. Still, any single with the right mindset can pick up the skills needed to have a blast dating online.

“I’m as positive as possible, because while online dating can get a bad rep here and there, couples have met on it, and it can be amazing,” Alyssa said. “I think it’s really worthwhile to push yourself to be positive and open to all the experiences dating can bring.”